Restaurant Participation Form



The goal of Yappy Hour Weeks is to encourage pet parents to dine out locally at dog friendly restaurants. YHW is a community-wide initiative to stimulate business and revenue for area restaurants while supporting the aniMeals on wheels program. For Yappy Hour Weeks 2015, we are asking that all participating restaurants offer a prix fixe menu from March 1st – March 31st. The set, prix fixe menu will make diners feel they are getting good food at a great value. We will create a multi-media advertising campaign around participating restaurants including coverage in print, radio, television and social media outlets.


The Restaurant Week Marketing Campaign Includes:


 Promotion of restaurant specials during the Yappy Hour Weeks Campaign

 Listing as a Participating Business in Houston PetTalk Magazine

 Restaurant Week participation posters

 Onsite restaurant promotional items (rest, window clings, social media icons and logos)

 Inclusion and promotion into the marketing campaign to include, print, radio, television, electronic and social media advertising.

 Event listing on Yelp

 Logo on aniMeal, Yappy Hour Weeks, Yappy Hour Events website

 “Shot outs” on Houston PetTalk Magazine, YHE, YHW, and aniMeals social media outlets


Participating Restaurants Agree to the Following:


 Must provide a special value added multi-course menu for the week at a fixed retail price.

 Menus may include beverages, beer, wine to make the special menu a good value.

 Must offer the special menu all night every night that the restaurant is open for the campaign.

 Must donate 10% of total bill to AniMeals on Wheels


Participation Fees for Yappy Hour Weeks - Two Levels of Sponsorship:


Level 1: Participating Restaurant $80.00 + $50 Restaurant Gift card (optional gift card) for social media contest campaign

• Restaurants will receive mention on all print advertising and Yappy Hour Weeks Collateral.

• Restaurants will have menus & logos listed on the official Yappy Hour Weeks and aniMeals on Wheels website

• Event listed on Yelp - Weekly Yelp issue which goes out to 500,000+ Houston and Greater Houston area

• Yelp social media leading up to the event including highlighting participating businesses. 14.6k Twitter followers, 1,161 Facebook likes, and 1153 Instagram followers (new)




Level 2: Media Sponsor - $300.00 + $50 Restaurant Gift card (optional gift card) for social media contest campaign

• Media sponsors will appear on ALL advertising and marketing.

• Event listed on Yelp - Weekly Yelp issue which goes out to 500,000+ Houston and Greater Houston area

• Yelp social media leading up to the event including highlighting participating businesses. 14.6k Twitter followers, 1,161 Facebook likes, and 1153 Instagram followers (new)

• Follow-up editorial coverage • Full Page Advertorial in Houston PetTalk Magazine

• Logo on Yappy Hour Events, Yappy Hour Weeks, and aniMeal website

• Email blast to local fans on YHE, YHW, aniMeal, and Houston PetTalk Magazine social media outlets leading up to and continuing throughout Yappy Hour Weeks.

• Email blasts through Constant Contact to Local Flair and other media sponsors contact lists • Posters, postcards and other print marketing materials

• Yappy Hour hosted at your location (Choose Yappy Hour Date: Thursday March 3rd, March 10th, March 17th, March 24th, or March 31st *One Yappy Hour per location. 1st come 1st serve)

• Follow-up editorial coverage